BU 3255 Going Global in International Trade

Instructor: David H. Wallace

Hours: 72

Meeting times:

Credit hours: 6

Course Description:

Methodology

This course is the second level Pacific Rim International Trade course, using the Going Global Texts from the Forum for International Trade Training. It is aimed at both Canadian and International students. It will cover the following courses:

· Going Global: An Introduction to International Market Research

· Going Global: An Introduction to International Marketing

· Going Global: An Introduction to International Trade Finance

The course is delivered in a structured classroom setting consisting primarily of lectures and in-class activities.

The activities include internet research, group discussions, case studies, newspaper readings and assigned projects.

There is a high expectation of additional homework for preparation and assignment completion.

Course outcome:

• Learn how to do international market research
• Learn more vocabulary essentials to exports from Canada to the Pacific Rim
• Understand more about the basic elements of using english newspaper to keep appraised of the current business situation and international trade developments
• Understand the deeper history of international trade
• Learn international marketing
• Understand in-depth international trade finance
• Understand trade logistics and distribution
• Receive Going Global certificate from FITT

Themes:

Research / Marketing / Finance / Logistics & Distribution

Units:

TBA

Evaluation:

Attendance/Participation, Quizzes 20%, Course projects 20%, Four Final Exams 60%. A requirement of 60% in all areas is to be achieved for Certificate /Diploma

Prerequisite courses or equivalent knowledge:

Fluent English, BU 2255 Processes and Procedures of International Trade.

Resources used:

Vancouver Sun Newspaper, Going Global Texts and cases & Handouts.