BU 303 Strategic Management
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Instructor: TBA |
Hours: 48 |
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Times: TBA |
Credit hours: 4 |
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Course Description: |
Methodology |
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This course provides an in-depth analysis of business case studies related to corporate strategic directions, challenges, successes and failures.
- Provides a general management perspective in decision-making and the analysis of general management problems.
- Case studies are used to expose students to a wide range of topics such as
- Setting goals and objectives
- Strategy development
- Development of an effective organizational structure
Measurement and control |
The course is delivered in a structured classroom setting consisting primarily of lectures and in-class activities. The activities include group discussions and assigned presentations. There is a high expectation of additional homework for preparation and assignment completion. |
Learner Outcomes
Student will be able to:
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Appreciate the complexity of senior management decision-making process
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Synthesize management, financial and marketing concepts for effective leadership
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Expand the understanding of success in the North American business culture
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Evaluation: Attendance 15%; assignments 20%; course paper 25%; final exam 40%
A requirement of 60% is to be achieved in all areas for certificate/diploma |
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Passing grade:
If this is a core course in your diploma, 70% in overall evaluation is a passing grade. If this is a core course in your certificate, 60% in overall evaluation is a passing grade. If this is an elective course in your program of study, 50% in overall evaluation is a passing grade. |
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Prerequisite courses or equivalent knowledge:
BU 218-220 Business management; BU 222 Marketing or equivalent business course |
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Resources:
Strategic Management 6th edition; Woodcock Beamish. McGraw Hill Ryerson.
Supplementary case studies from Strategic Management, A Casebook, Mary M. Crossan et al., 7th edition, Person, Prentice Hall |
